Twitter Marketing Tips

TweetLater Anyone?

No doubt that Twitter is one of the most effective tools an affiliate marketer or an online business marketer can have. If you are a new online marketer and you have no idea what we are talking about here, let us break down the sentence above even further.

Twitter is a social networking website that allows users to post details about themselves in 140 characters or more. Your details that you micro-post are seen by those who follow your tweets. Twitter can be used to a marketer's advantage through the following:

1. It allows a marketer to advertise his or her goods and services in a personal level.

2. It promotes traffic.

Just post your website link in your tweet and ask your followers to visit this so that they can [insert whatever hook you have in your business].
For up and running affiliate sites, you can ask for feedback on what your Twitter friends think about your site.

You get to know what is the latest niche or topic in Twitter-land real time, with no cost. You can use this information to boost traffic to your site.
Look for talents where you can outsource your work to.

Now, there is a particular tool connected to Twitter called TweetLater. Using TweetLater to your advantage will be most advantageous to an affiliate marketer to ensure constant posting without having to hire someone to post for you and without having to chain yourself to your laptop.

TweetLater.com is a tool that will allow you to continuously post tweets even if you are not in front of your PC, without typing the tweet on your mobile or on your PDA. Use TweetLater.com to post your tweets for you throughout the day. It's like making postdated tweets for future posting.

If you are excited to go about doing this, here are the steps.

Go to TweetLater and click on register Importantly, use your Twitter account details in your registration. After registration, log in TweetLater using your Twitter username and password.

Click the button that looks like a pencil which will allow you to edit your account. You can choose to have an automatic welcome message to your new followers and other actions you want for TweetLater to do for you.
To make post dated tweets, click on the link that says Scheduled Tweets and plug in the details of your scheduled tweets.

As a marketer, you have to acknowledge the power of reaching out to your audience.

So the more constantly and the more personally that you reach out to them, the more they will gravitate towards your business. Having a TweetLater
account to ensure that your audience will regularly be reminded of you is a good idea to familiarize your audience more and more about your business.

In this fast paced world where everything is instant, from coffee to mashed potatoes, if you spend even just a week away from the audiences, you and your business will already be slipping away from your audience's consciousness. With TweetLater, you will avoid this unfortunate occurrence as you take a quick vacation from your marketing tasks

http://www.marketingarticlelibrary.com/Article/Twitter-Marketing-Tips/106626

How To Get Unlimited Traffic And Backlinks From Social Bookmarking Sites

Social bookmarking is a way to save and share bookmarks on the web. You can tag a web page that you find interesting and share it with other people. Social bookmarking isn't a one-trick pony. It opens the doors to multiple marketing strategies that you can use to improve your bottom line right away! This is bait for the search engines. By posting in your information about your site or blog and bookmarking on a regular basis you will get the search engines showing up at Netscape for example and putting your article on page one for the keyword phrase you are targeting.

Also SB is more on traffic-based Link building because you only redirecting the readers on the updated articles or stories that your site has. The well known SB sites that give good quality backlink is Digg, its actually a dofollow sites that's unlike delicious. Social bookmarking is a Web-based service where users can create and store links. It is an increasingly popular way to locate, classify, rank, and share Internet resources. Social bookmarking is an elixir for all your web promotion woes. It is a way to tag, using key words, and the link of your website on popular social bookmarking websites browsed by millions of users for information every day.

Tags:

Tags are words that you would use to describe the site you are adding to your bookmarks. For example, if you bookmarked this article, you might give it the title ‘Social Bookmarking Lesson’ and the tag(s) you might associate with it could be ‘what is social bookmarking’ and ‘social bookmarking article’ or something of the like. Tagging is a democratic, intuitive process: anyone can tag a site in any way they see fit and there are no agreed-upon conventions. Ordinary people - not search engines or librarians - decide how sites will be classified. Tags are used to organize bookmarks. The bookmarked web pages can be viewed by the public, and can be saved privately.

Link Building

Link Building for any website can provide targeted and relevant visitors to any online business .Link Building can provide good exposure and market expansion for a website to many spheres of the online web. Link building helps in getting good search engine ranking for a website if done in a proper way Submitqueen has experienced SEO team well versed in Link Building techniques and search engine algoritthms. Link to the top social bookmarking services with a single link. There's no need to figure out each bookmark site's submission process and no need to clutter your site with dozens of icons.

Social Bookmarking Sites:

Sites like delicious.com and firl dot com are just a couple examples of this phenomenon at work. With social bookmarking, users create bookmarks that are shared with an entire community. These Sites give Futurehealth the best type of web traffic: viral traffic. Your referral is extremely powerful.

In order to bookmark your sites, you need to manually create your accounts at Bookmarking sites. Creation of accounts doesn't take much time because you only need one account. SB websites are basically sites that categorize and store 'bookmark links' (links which take one to a specific website). Millions of visitors flood these Social Bookmarking sites to search for information.

The problem?

The problem lies in bookmarking your pages. You have to manually login to your account at each of these Social Bookmarking sites and add your page's url, keywords and descriptions.(To my knowledge there are about 111 of them) It will be crazy if you need to bookmark everyday!

Conclusion

With Social Bookmarking, You Can Tap Into An Unlimited Supply Of Targeted Traffic And High Quality Backlinks For Free!

http://www.marketingarticlelibrary.com/Article/How-To-Get-Unlimited-Traffic-And-Backlinks-From-Social-Bookmarking-Sites/107785

Facebook Marketing Secrets

Facebook is an effective FREE marketing strategy (similar to MySpace) if you know what you are doing!

Unfortunately not everyone knows how to market on Facebook effectively. I was listening to a good friend of mine audio series today "The 10K per Month Attraction Marketing Blueprint." He said "Look at what everyone else is doing and do the complete opposite."

When I look at my Facebook newsfeed I see everyone promoting their latest and greatest business opportunity to anyone who will listen, and even to those who don't. The same marketers will be promoting a different opportunity next month. Most of these marketer's have 5 to 10 different one time programs and they are trying to build them all at the same time. If you want to be successful at social media, you have to first become a "marketer" and not a "peddler."

Peddlers are individuals who lurk around do a little bit here and quit. Then they bombard scam.com calling MLM a scam and everything that look like it a scam. A marketer is constantly promoting themselves and creating their brand. A marketer persists until they succeed. A marketer doesn't stop, a marketer keeps going.

You need to promote You Inc. and not your Business Inc. I see network marketer's being what I like to call "Program Hoppers." It is hard to tell what they will be promoting, because they are always in something new. You have to learn Attraction Marketing, if you want to market on Facebook effectively. In this post I am going to cover 6 tips for marketing on Facebook.

Step 1- How To Add Friends- Most people add high rollers such as Mike Dillard and then they go and add all his friends. We are going to do the complete opposite of everyone else. Add friends from different network marketing groups and other entrepreneur groups around topics such as "The Secret." Add 30 people a day; so you will not get in trouble with the Facebook Police.

Step 2- Groups- Most people add themselves to as many groups as possible and post their link to their business opportunity. Add yourself to groups of great influence and other groups around your niche. Post to the group wall a "funded proposal." If the group allows videos and links, add those to the group as well.

Step 3- How To Start Your Own Group- Make a group on Facebook around You Inc. and not your Business Inc. Offer valuable content and resources to your group members.

Step 4- Your Friends Wall- Instead of posting a quick message on your friend's wall saying hi or join my business. Create a welcome video and tag your new friends in it. This isn't the time to pitch your products. Introduce yourself and let people know that you are here to help them.

Step 5- Broadcasting Messages- Send messages only to your group members. I know you hate when someone tag you into a spam message, so we are going to do the complete opposite. Remember the law of attraction: spammers attract after their own kind and leaders attract after their own kind. No one likes a spammer, remember the law of average. People only join leaders.

Step 6- Cross Promote Your Group- Contact other group members in your niche and offer to invite your group members to their group if they will do the same thing. Now don't think that you are giving away your target market. Most people are doing the exact same thing, that is why most are failing. Most people will agree to this because everyone wants a larger circle of influence.

If you would like more training on how to turn Facebook into a Ferocious Animal That Pays, click on the "MLM Success Funnel" link in the resource box.

http://www.marketingarticlelibrary.com/Article/Facebook-Marketing-Secrets/109141

Blog Your Way to the Bank

Blog Your Way To the Bank

Haven't you heard about the Blog Marketing Explosion ? Blogs are weblogs,
updated weekly or daily. It is an online diary or journal. Blogs have
become more popular than sites. There is no need to know HTML, no need to
arrange files like a librarian, no need to design webpages ! All you have to
do is to write whatever that comes to your mind ( as you write in a diary
or journal ) and blog it on free blog servers, like http://www.blogger.com/
or http://www.wordpress.com/ ! Lo ! you have created a readership.

There is one author, who quit his job due to Blogging ! The donations which
he got from his blog outnumbered his salary. There is nothing wrong in
asking your readers donations ! After all, a writer has to live !
Displaying Google Adsense ads or other ads can definitely generate
revenue.

I started Blogging three months ago. I was excited when I first got my
Google check. I have 3 websites and 10 blogs & blogs contribute 30% to my
earnings!

You are writing a lot of things in your diary. Why can't you write the same
in a Blogger and get paid for it ?

Blogs are used in Marketing ! You can highlight your products and services
and it will be read by the international community. You will be regarded as
an expert !

25% Cyberspace has become Blogosphere, a term coined by William
Quick. ( " The intellectual cyberspace which we occupy, I call it the Blogo-
sphere " ) !

You can create a lot of blogs, like I did ( I created 10 ). Every post
becomes a blog page and you can display ads on each page and get paid
for it ! I created more than 350 blog pages with Google Ads !

These are my ten blogs, which bring home the bacon !

http://zodiacastrology.blogspot.com
http://transcendentalphilosophy.blogspot.com
http://fourfoldyoga.blogspot.com
http://stockmarketastrology.blogspot.com
http://tantricwisdom.blogspot.com
http://articlewisdom.blogspot.com
http://spiritualtourism.blogspot.com
http://marketingwisdom.blogspot.com
http://ayurwisdom.blogspot.com
http://newagewisdom.blogspot.com

Think of Jason Calanicas Or Joel Comm. They make a six figure income from
Adsense. Joel is known as Dr Adsense.

For writing in a diary nobody pays you offline. But online, you are paid !

Content is King. Whether it is a site or a Blog. If you can write good
content,
if you can search engine optimise your blog, then you can succeed ! This is
Prosperity Thinking !

There are 50 million blogs out there. Yours have to be good. You can submit
your blogs to the Blog directories like Technorati and Postami. You can
create xml feeds and submit it to feed directories. You can Blogtimise or
optimise your Blogs. More blogs means more blog pages and you increase
your chances of getting paid from PPC ( pay per click ) ads !

Blog Promotion

You can submit your blogs to these directories

http://www.yahoo.com/
http://www.blogstreet.com/
http://www.syndic8.com/
http://www.blogarama.com/
http://www.blogdup.com/
http://www.bloghub.com/
http://www.blogbib.com/
http://www.pubsub.com/
http://www.technorati.com/
http://www.bloguniverse.com/

and their xml feeds to

http://www.yahoo.com/
http://www.syndic8.com/
http://www.newsisfree.com/
http://www.daypop.com/
http://www.moreover.com/
http://www.popdex.com/

Good luck with blogs !

http://www.marketingarticlelibrary.com/Article/Blog-Your-Way-to-the-Bank/3301

Six Easy Article Writing Tips

Many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

http://www.marketingarticlelibrary.com/Article/Six-Easy-Article-Writing-Tips/26344

How To Develop Your Business Through Article Writing

There are many ways to gain exposure for your business: direct advertising, testimonials, branded website and article writing. Each method has the ability to increase your exposure in your target market and build credibility. Building credibility and establishing relationships is key to turning prospects into loyal customers. Article writing is the most effective way to build credibility. It is an irrevocable fact, however, that you can’t develop a business by bad article writing.

Here are some guidelines for effective article writing.

- Learn to self-edit: The most effective way to ensure the quality of your article is to read your article over and over again, preferably out loud. This way, you will feel the flow of the article as well as read slowly enough to spot errors in the individual sentences. This will provide clues to help you restructure your article for increased readability.

- Take a break mid-way: Many entrepreneurs who are not comfortable with article writing, prefer to sit down and write the article in one session. While it may seem like an effective stratgey, it is best to avoid article writing in one session. It is advisable to take a break for several minutes or engage yourself in another activity, especially if you feel at a loss for words or are having trouble organizing your thoughts. When you resume the task of writing your article, you will be back with a fresh supply of new ideas.

- Consult an expert: This could mean consulting a professional writer or simply reading a style guide book. There are plenty of style guide books in the market. Buy one to suit your business needs. There are style guides for technical writing, business writing and even freelance writing. Style guides provide tips on grammar and syntax.

- Create a structure: Article writing requires a good structure. The best way to create a structure for your article is to form an outline. Outline the points you wish to discuss in your article and refer to it as you write.

The Body of the Article

Once you have formed the outline, your next step is to create the main body of the article. Here are four tips to help with your article writing:

1. Create a peaceful atmosphere. Article writing is difficult when you are under stress.

2. Gather all reference documents. Ensure that you have all resource documents and notes at hand before you begin to write. Having to break your train of thought to clarify a fact or search for a citation will affect the flow of your article. Gathering all reference documents ensures that you will be well organized. You will feel clumsy if you go searching for data midway through your article.

3. Ensure that the facts and figure that you provide are correct. Blunders can create havoc for your reputation.

4. Stay focused and stick to attainable schedules only. Hurried article writing compromises the quality and poorly written articles to not attract quality business prospects.

Enhance Visual Appeal

While the content of the article is what will ultimately turn words into traffic and attract a stream of customers to your website, the visual appeal of your articles also has an effect on it’s readability.

Here are the top four tips to enhance the visual appeal of your articles:

1. Create headings and sub headings to enable readers navigate through your article easily.

2. Limit paragraphs to no more than 8 to 10 sentences. Keep the sentences as short as possible.

3. Use bulleted and numbered lists. This helps to enumerate your points of view easily and also to avoid lengthy sentences.

4. Proofread your article. Nothing spoils your credibility more than an article with grammar and spelling errors. Take care to read your work minutely and exhaustively.

Remember, building and enhancing your business through article writing means sharing quality information. Kick start your business the right way by mastering the skills of effective article writing.

http://www.marketingarticlelibrary.com/Article/How-To-Develop-Your-Business-Through-Article-Writing/25210

How Your Emails Can Make You Free Money

One great way to advertise for f*ree is available at your fingertips right now. In fact it was probably the first place that you went to when you switched on you computer today. What am I talking about?

I’m talking about your emails.

When it comes to Network Marketing one of the things you will spend a frustratingly large proportion of your time doing is checking, reading, writing and sending emails.

The beauty of the internet, as we are all well aware, is its ability to reach people all over the globe in an instant and this is mainly via the emails that we send.

Our emails not only go all over the globe but they also go to all kinds of different people including:

Friends
Family
Work colleagues
Social groups
Religious groups
Clubs & societies
Our downlines
Partners & prospects

When we send these emails we usually just sign them with some generic salutation such as Yours sincerely or Regards, John Smith.

Whilst there is nothing wrong with that, there is also nothing special about it either.

Your emails are a great way to get your message out to everyone that you come into online contact with by adding your marketing details in a signature tag at the end, and as with all great things on the net it is something that you can do automatically.

Whoever your email account is with somewhere in your settings you will find a function that allows you to add your Signature Tag. S my advice to you is to set yours up now before you send any more emails.

Just think how many people you could have told about your opportunity if you already had a signature box attached to everyone of your outgoing messages.

As with all things we do to market our business it is crucial to check that you have achieved your desired result. You’ll need to make sure that

a) the signature looks attractive and is not overloaded with too much information (nothing looks worse on a signature than having too many links. 2 to 3 is the most I would recommend) and

b) That the links in your ad work – and that includes any ad tracking that you might have.
To do this you simply need to send yourself an email and then going back and fix the things that you don’t like.

http://www.marketingarticlelibrary.com/Article/How-Your-Emails-Can-Make-You-Free-Money/1721

Email Marketing Success Secrets

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission.
Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed.

An effective way to do this is to build an opt-in list. Opt in list is considered to be the most important item in an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.

Just imagine how these people value their opt in list. If this is the case, then it must be really something, right? The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming.
Opt in lists are the business’ most valuable asset

Here are some tips for your email marketing success:

Pose an easy opt-out option.

People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.
Be sure that you can reach your target audience online.

Create your website.

Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.

Reach out in any way you can to your target market. Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as newsletter which will contain information that they can relate to such as tips, tools, recipes, travel itineraries and others. Decide on your niche market or your target market.

It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind.

Moreover, having a niche market would bring more focus on your marketing campaigns and would derive better results because you have direct you emails to people who would most likely be interested in them.

Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.

Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility. Don’t purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins. Write and write some more.

There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.

Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.

Opt-in building is a tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your “find” as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these, would earn you credibility and a profitable business on the internet. Indeed, email marketing is such a profitable business in the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.

http://www.marketingarticlelibrary.com/Article/Email-Marketing-Success-Secrets/26841

Free Alternative Email Service for Good Usage

Nowadays , if we wish to get in touch with someone, opportunities are higher that you'll touch them by e-mail rather than by normal post. E-mail has turned one of those essential things in life that one just can't do without. To be able to post or accept an e-mail you obviously need a valid email address and there are lot of e-mail providers around the Internet to offer you with this. Temporal and permanent, free and paid - for email functions are full available, and which you pick out depends on your individual preferences and requirements. If, for illustration, you require POP3 access, an e-mail address with your individual domain address, you will need to get for paid e-mail service. Otherwise a free e-mail service will do just fine. Let us get a look at the trends in free e-mail services.

Anyone is searching for a free e-mail service efficient spam filter, a fast interface, desktop e-mail platform access and more. And all features can be gotten in web based free e-mail service, not from your PC based. With web based free mail functions you don't need a local email address, nor an e-mail program. Web based e-mail services offer you with a user friendly but slower web-based interface, so you only need a browser on any computer to accept and post mail. E-mail isn't stored along the local PC, giving this a good system for getting at your e-mail from any place on any computer.

The downside of a web based interface is that it’s relatively slow, since all processes demands you to load a recent page in your web browser. And with the web based interface you have to stay connected while sending mail, reading, and typing. If you deal lots of emails daily, the web based system is less desirable. Using a non-local email address - web-based or otherwise – is recommended because this path you'll always keep the same address for your business relatives and friends no matter how many times you exchange your local Internet provider, or move to different region or country. However, there are some things to hold in mind, while signing up with these services.

Discovering the right free email services isn’t difficult since there are a lot of free email service around the internet. Most of free email providers make their money by showing you advertisements, such as graphical banners that you look as you collect your mail from their web site, text contents that look at the end of your email contents, pop-up and pop-under ads, or by sending advertizer contents instantly to your e-mail box. Occasionally, smaller providers offer free email as a community service, without any advertising.

Sometimes free email hosting services offer premium e-mail at a cost as opposed to advertising supported free email or free web mail. E-mail hosting services thus differ from normal end-user email providers such as web mail sites. It’s your choice what type of email service you want to use. Every type has its individual features to compete one another.

www.marketingarticlelibrary.com/Article/Free-Alternative-Email-Service-for-Good-Usage/78166

Designing Flyers on a Budget

As far as economical advertising goes, flyers are often your biggest bang for the buck. When designing and printing flyers on a budget, there are a number of ways to cut costs while also maintaining the integrity of your advertising campaign.
Flyers are ideal for quick distribution methods, such as handouts at a trade show, as well as stationary locations like a countertop, for example. Flyers are smaller by design than other advertising methods like posters or booklets, but bigger than postcards and business cards. This makes flyers an excellent option when you need to give customers a lot of information but you cannot afford booklets or catalogs.
Lose the color
One of your biggest costs in printing flyers will be the cost of color printing. To avoid handing out black and white flyers, just print on colored paper or use red ink.
Use stationary
If you already have stationary with your logo and contact information printed, try designing your bflyers to integrate onto the stationary. This can be especially effective if you have a color logo on your stationary and only want to print black and white flyers.
Print at a Print Shop
You may not realize it, but a significant portion of your costs can be tied up in labor if you attempt to produce your flyers on your own. Professional printing firms can print and fold thousands of sheets an hour! They have the equipment and experience to complete projects quickly and efficiently, so save yourself the frustration and send the project to the pros.
Use both sides
Make sure to incorporate both sides of the paper into your flyers. This may seem commonsense, but the extra real estate can mean the difference between an effective design or a cluttered design. Using both sides of the paper can save you money simply because you are using less paper to say the same thing.

www.myarticlezine.com/Article/Designing-Flyers-on-a-Budget/189333

SMS Marketing Explained

SMS Marketing Explained

What is SMS Marketing or Text Marketing? SMS Marketing involves sending a short message (160 character) to an opt-in list of mobile phone users. The SMS Text Message can be used in a variety of ways, including:

• Remind/alert subscribers about specific events
• Deliver coupons or specials
• Distribute information and news
• Engage users in a contest or sweepstakes
• Survey and poll a group
• Incentivize users with an immediate call to action
• Much, much more

Leading brands (McDonalds, Snapple, Dunkin’ Donuts, for example) have been effectively using SMS Marketing for years. But SMS Marketing is not only for large companies with multi-million dollar advertising budgets. Every day, small businesses and organizations are realizing that SMS Marketing can help them grow their business and increase sales.

texts.com/sms-marketing

SMS Marketing Facts

SMS Marketing Facts

SMS Marketing is one of the most effective and affordable marketing mediums. Consider the following facts:

• Mobile advertising spend in the US is projected to break $1 billion for the first time in 2008, and surpass $7.5 billion by 2013.
• Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages.
• Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.
• Brand recall is very high with mobile marketing with survey results showing that as high as 51% of recipients remember the brand. Of these, 96% remember the call-to-action from the message.
• In a July ‘08 survey by the Direct Marketing Association (DMA), SMS Marketing campaigns were found to be the most successful mobile ad medium. 70% of those surveyed had responded to a marketing text message

texts.com/sms-marketing

Relationship Marketing Through SMS: A Case Study

Relationship Marketing Through SMS: A Case Study

The Situation

How does one communicate with customers efficiently, quickly, and cost effectively, while still managing to strengthen the brand and deliver a personal message?

Relationship marketing is based on a sustained and two way communications process. It involves the management of communications strategy and implementation, and incorporates the creation and management of client databases. Using one of Clickatell's products, Clickatell Communicator, jSRM has been assisted in achieving this goal.

The Solution

Using SMS was the obvious answer to their requirement for a fast and cost effective medium. By its very nature, SMS is extremely useful for delivering short messages which need to be delivered in a short space of time.

Aside from the time taken to deliver the messages themselves, SMS allows marketing communications to be prepared and delivered faster than any other traditional media. Since the message is short and text based, the preparation time is reduced dramatically. A standard mail, or even an e-mail, would take considerable time in order to be properly prepared.

Also, since SMS has an extremely low cost associated with it, jSRM and their clients are able to use it more frequently than standard media. And, as SMS is database driven, it allows the marketer to target and profile the audience according to the strategy or the specific message content.

All these factors help jSRM to facilitate the relationships between their clients and customers.

With Clickatell's SMS delivery service, some of the message headers, or Sender ID's, can also be branded. This adds an extra level of credibility, which jSRM can attach to each outgoing message. From the recipients' point of view, the message comes from a company that they have a growing relationship with, and not from an unknown telephone number. All this without the recipient even knowing that jSRM is involved. This feature is only available on some of the networks that jSRM delivers to.

The Application

Clickatell Communicator has been designed to make SMS messaging simple and seamless. Some of the features that have helped jSRM are:

• An intuitive, easy to use, messaging interface,
• A database uploading facility (where recipient databases may be uploaded for easy messaging),
• A group management system (for creating groups of recipients)
• A message personalization tool, which, similar to a mail merge, can personalise each outgoing message with up to 5 variables (such as name, account details, birth ate etc.)
• A message delivery reporting tool

And jSRM have successfully used SMS for a wide variety of different message types, including:

• Event reminders (sent before an event to reaffirm attendance)
• Calls to action (such as "Collect your tickets at…..")
• Birthday wishes
• Thank you notes (for attendance etc. etc.)

www.clickatell.com/success/jsrm.php