SMS Marketing Explained
What is SMS Marketing or Text Marketing? SMS Marketing involves sending a short message (160 character) to an opt-in list of mobile phone users. The SMS Text Message can be used in a variety of ways, including:- Remind/alert subscribers about specific events
- Deliver coupons or specials
- Distribute information and news
- Engage users in a contest or sweepstakes
- Survey and poll a group
- Incentivize users with an immediate call to action
- Much, much more
Leading brands (McDonalds, Snapple, Dunkin’ Donuts, for example) have been effectively using SMS Marketing for years. But SMS Marketing is not only for large companies with multi-million dollar advertising budgets. Every day, small businesses and organizations are realizing that SMS Marketing can help them grow their business and increase sales.
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