Marketing: SMS Marketing Facts

SMS Marketing Facts

SMS Marketing is one of the most effective and affordable marketing mediums. Consider the following facts:

Mobile advertising spend in the US is projected to break $1 billion for the first time in 2008, and surpass $7.5 billion by 2013.
Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages.
Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.
Brand recall is very high with mobile marketing with survey results showing that as high as 51% of recipients remember the brand. Of these, 96% remember the call-to-action from the message.
In a July ‘08 survey by the Direct Marketing Association (DMA), SMS Marketing campaigns were found to be the most successful mobile ad medium. 70% of those surveyed had responded to a marketing text message